If you’re thinking about having a website in several languages, you should bear in mind that optimizing the main language is not enough. We have to also take care of the international SEO if we want our page to improve in the search positions in those corresponding languages. So, should we use a single website […]
Link building is one of the fundamental practices on which Off page SEO is based. It consists of getting inbound links to our website (backlinks) that help us increase their relevance and authority, as well as improve the organic positioning of certain keywords. The more links that go to our website from external sites, the […]
AMP (Accelerated Mobile Pages) is a type of coding thanks to which it’s possible to show content from a static web page in an almost instantaneous way on mobile devices. Since the loading speed of a page is very important for both SEO and for visits, applying a format that accelerates this will always be […]
If shortcuts were really the best route to reach a goal, they wouldn’t be called “shortcuts”. They would be called “the road”. In the case of SEO, following these shortcuts can end up causing you to retrace everything that has been done and returning to the starting point, or even further back than that. Google […]
Off-Page SEO is a set of actions aimed at improving the positioning of a page through strategies from outside the website. It is just the opposite of On Page SEO, which consists of optimization of the pages through improvements made internally, on the website itself. The links that point to a website are like a […]
On-page SEO is a set of internal website measures by which you can improve your search engine positioning. These changes are made on your own pages, without addressing external factors. With this, you will favor the indexing and classification of the pages by Google. It is important to do this correctly in order to get […]
A redirect is a process by which we divert a user from the URL they enter in their browser to a different one. These redirects are usually done for a variety of reasons: we restructure a website and change the URL of the pages, or the content is no longer available, or a migration from […]
A keyword is the fundamental term or phrase that defines specific content and by which a website will be positioned by the search engines. These are the words that a user normally enters in a search engine to locate something in particular and, therefore, we want our pages to appear as high as possible in […]
Creating an account in Google Analytics is essential to obtain all kinds of data about the performance of your website, such as the exact number of visitors, which pages are more or less interesting, which devices they are using to navigate or even demographic and geographic data. To access Google Analytics, you need to have […]
Installing Google Tag Manager on your website will open up a wide array of possibilities in terms of analysis and data interpretation for your website. Google Tag Manager works thanks to a small piece of code that is placed on the pages which will centralize the tracking of most of the tags included on them. […]
