AMP: What is it and what is it used for?

AMP (Accelerated Mobile Pages) is a type of coding thanks to which it’s possible to show content from a static web page in an almost instantaneous way on mobile devices. Since the loading speed of a page is very important for both SEO and for visits, applying a format that accelerates this will always be an advantage for your website.

AMP and SEO

The pages that have the AMP function are especially valued by Google. This technology is based on the simplification of the code to its minimum expression and the use of the Google cache.

The good experience of the user that occurs when a site is loaded quickly adds points for SEO. In fact, more and more, it is postulated as a factor of great importance for Google when deciding whether a website should improve in rankings or not.

ADVANTAGES OF AMP

The most notable advantage is that a page with AMP loads faster than the others, which will be reflected both in the positioning as well as the visitor traffic:

If users are satisfied with a website, they will go back to it on Google when they need more information, which will increase the CTR (clicks on a Google result) and will get added points for positioning.

Google shows stand out results of websites with AMP, which will also bring more visits and from there, benefits for your brand.

When there are performance updates, websites with AMP will not need to make major changes to the source code, since these changes will be made directly in the AMP structure and not in the code.

These are just some of the advantages that AMP can bring to your page, although in reality, just knowing that Google highly values ​​those that include this technology is reason enough to consider incorporating it into your website. If possible …..

ON WHAT KIND OF PAGES CAN AMP BE USED?

As we have said before, AMP coding has the objective of fast loading of pages on mobile devices, but we have not indicated on what kinds of pages it can be applied. It is only for those pages that are static, that is, those that do not have programming layers, forms, fields in which the user must fill in information to send to a database …

That is why the use of AMP is not recommended if we’re talking about opinion forum pages, registration pages or those that contain resources that vary depending on the “inputs” of the user. On the contrary, this coding is especially suitable for blogs and media or sites in which the textual content prevails (for example web presentation pages of a company, product or service).

So, if you have a web content, do not hesitate to include the AMP function so that those who visit your page will have a good user experience (UX) and will return to your page whenever they need information.