Good and Bad LinkBuilding Practices

As we explained in this post, Linkbuilding is one of the fundamental practices on which SEO Off page is based. Now it is time to talk in depth about the subject so that you know perfectly what are the good and bad practices of LinkBuilding, to be able to do it correctly.

Before we start talking about linkbuilding, we have to talk about links, because, as we will see below, both are closely related.

It is known that one of the factors that influence SEO positioning are the links, that hyperlink that the user clicks to take him to another direction, either internal (of the same domain) or external (that takes him to another domain).

But the user is not the only one who follows the link, since the Google bot, when crawling a page and finding a link, also follows and analyzes it. Google keeps data in its index such as the number of links to a page, its themes, anchor texts … and with all this information makes up the search results. For this reason it is necessary to be careful and to pamper the topic of the linkbuilding.


Linking makes our linked pages popular. The more links we receive from other domains, the more relevance our site will gain.

The sites that point to our site must be reliable, not the other way around, because if sites of dubious reputation refer to us, our site can be damaged and have a negative influence on our positioning.


  • Dofollow: this type of link allows search engines to discover new pages (those to which the link points).


  • Nofollow: are those that point to a website, but in this case tell google not to follow this link, thus avoiding the transfer of linkjuice and will not influence the positioning.

Therefore, the only difference between one and the other is the transfer of authority, but this does not mean that it is good to receive only dofollow links, but it is natural to get links of both types.


Google’s goal is to provide its users with exactly what they’re looking for – relevant, quality content that meets their search needs. Knowing this, we come to the realization, almost unintentionally, of the first good practice:

1. Create quality and easily linked content: this means that we must know what the user is looking for (keyword research), and create the content accordingly. We must also think that it is better for the content to be eye-catching and easily shared.

This is achieved with infographics or videos, where the answers to your questions are collected in a format convenient to visualize and, therefore, more attractive to the user.

2. Get natural links: are those that meet the following factors:

  • They have a natural anchor test, not necessarily optimized with the main keyword.
  • They do not come from a site to which your site also links back.
  • It does not come from sites that are dedicated to linking to other sites such as link farm or blog networks.
  • The one that possesses a content relates and not that comes only from the footers.
  • That does not coincide in time, since it is not natural that in the same period of time (a week or a fortnight) many appear in links and suddenly no link at all.
  • Not all links should link on the home page, the natural thing is that most of the links you receive point to the main page, but there should also be a percentage pointing to content from other pages of your pages.
  • Of course, sites that link to you should not only point to your site, but should have links to other sites, to bring naturalness.

3. Consider other options to get the most out of linking, such as looking for sites that already talk about you, but have not linked to your site. The ideal is to talk to that site that already talks about you and ask to link to you.


Once we have seen the ideal that should be done, let’s see what you should NOT do about the link building. To begin with, a bad practice on LinkBuilding is not to plan a link campaign.

Why? Because you can get all the backlins in the same week and then spend some time without anyone pointing at you, this is very appealing to Google and can penalize you. In addition to:

  1. Use automated programs to get links.
  2. Excessive link exchange.
  3. Get links from very poor content or other topics.
  4. Make comments on other blogs or forums with the sole purpose of leaving a link to your site.
  5. Over optimize with keywords and repeat the same anchor texts.
  6. To have links in sites without real content or that are considered spam. (If you observe that you have some link of a harmful site, you can use Google Webmaster Tools to disallow this link).