How to Install Google Tag Manager on Your Website

Installing Google Tag Manager on your website will open up a wide array of possibilities in terms of analysis and data interpretation for your website.

Google Tag Manager works thanks to a small piece of code that is placed on the pages which will centralize the tracking of most of the tags included on them.  This will simplify processes and save a lot of time.

It is especially useful for managing and tracking conversions for ad campaigns (such as Adwords) or remarketing.


This Is How To Install Google Tag Manager

If you’ve finally decided to install Google Tag Manager, just follow a few simple steps to make it operational.

First of all, it is essential to have a Google account (either with a Gmail account or with another associated email address). In case you don’t have one, you can create one  here.

After this first step, the next step is to access the Google Tag Manager website. Here, we have to give a name to our project, create a Container (the label that will replace all the others on your pages and that will be in charge of following these), and choose what type it will be (that is, if it is going to follow the tags of a website, of an app or pages encoded in AMP).

Once you have filled in this form and accepted the conditions of use, you’ll receive some code fragments that you have to include on your own website.

If you use a CMS like WordPress, you can access the file header.phpa through your usual FTP client and paste the code there, in the places that the Google Tag Manager itself indicates.

When you’ve finished and everything is implemented correctly (there are add-ons such as Tag Assistant to verify this), on the Google Tag Manager website you can configure tag tracking by filling in some forms which are intuitive.