While it is true that, in general, WordPress offers templates that are very well optimized for search engines, there are plugins such as Yoast SEO that can help you to improve your pages and your content even more in order to obtain a better positioning.
In a scenario like our current one, in which the number of websites grows exponentially every day, taking this extra step can be the factor that catapults your project to success and to the top of the rankings for the most relevant keywords.
Yoast SEO, once installed, offers personalized recommendations for each piece of content you write, about aspects such as metatags (titles, descriptions) or the number of repetitions and the placement of keywords in the text. It also introduces canonicals in the pages, includes elements of pagination, breadcrumbs … and allows you to create the sitemap for your website (both for Google and Bing) quickly and simply, with links to all your pages and content.
In short: If you use WordPress, Yoast SEO is one of the basic plugins that you should always have activated.
Installing Yoast SEO
Installing Yoast SEO in WordPress is very simple. Just access the Plugins -> Add new in your control panel, search for it and press the Activate button.
If you prefer to do this through your FTP, the first thing to do is download the plugin through a reliable source and unzip the .zip file that you get.
Next, you must identify yourself in your favorite FTP client, connect to your server and locate the folder [name of your web] / wp-content / plugins /, within which you will have to drag all the files included in the plugin folder. Wait until everything is correctly uploaded to the server and, once the process is finished, just access the Plugins section of the WordPress control panel, locate the newly installed Yoast SEO and press the Activate button.
When everything is properly installed, the only thing left to do is configure the plugin to your liking so that it works on your website the way you prefer. To do this, just use the Configuration Assistant that appears after pressing the Activate button.