On-page SEO is a set of internal website measures by which you can improve your search engine positioning. These changes are made on your own pages, without addressing external factors. With this, you will favor the indexing and classification of the pages by Google.
It is important to do this correctly in order to get the desired results, but don’t panic! We will explain some factors to take into account, so that the king of search engines and the users both fall in love with your website.
What basic factors of on-page SEO should you take into account?
On-page SEO is in your hands, along with the number of improvements you’re able to make to your pages. Taking care with content and structure is, in general terms, what will give you the best results.
It is important to take into account a series of elements that need to be implemented so that users will find you more easily on Google:
Labels or Tags: Labels are what helps the browsers translate the code on the page and, therefore, understand what it consists of. Two of the most important are: the Title tag and the Meta Description.
- Title Tag: This is the title that summarizes the content of the page. It is a factor of great importance and is the first thing that catches the attention of the search engines and the users. It should clearly define the theme, using the most appropriate words.
For this to have value, it must include the main Keyword, not exceed 65 characters, and be unique (there should not be two of the same in the website) and be natural (don’t use a title that doesn’t correspond to the content of the page).
- Meta Description: The meta description is the part with the “summary” of the theme of the page which we see in the Google results. Although it is not a positioning factor, it’s very important when it comes to capturing the user’s attention. This is because, in part, it will be what encourages the user to click or not click, depending on whether it provides useful and appealing information. To ensure that it shows up in its entirety in the search engine, it should not exceed 150 characters.
Headers: The function of header tags is to rank the content of a page. They indicate which parts are more important. They are applied using the labels <h1>, <h2>, <h3> … <h6>.
The most important label is the <h1>, which defines the main content of the page and it may be the same as the title tag, but it doesn’t necessarily have to be. There can only be one <h1> tag on each page.
URL: This is the address with which each page appears. It is very important for both Google and for users who will look at it when entering your link. It must be clean and intuitive. You have to clearly define what the page consists of. For example: “powertoyourseo.com/2756/” does not add any value. You need to edit this and put a clear and useful URL, so the content will be understood, such as: “powertoyourseo.com / definition-seo-on-page / “.
Images: Google knows how to read, but cannot see photos Therefore, it is important to clearly describe the images using the the ALT label. When you are writing the text, you should think about how you would tell a blind person what is in the photo you are describing.
Loading speed: This is the speed with which your web page loads. This is also very important from the SEO point of view. It is something Google takes more and more into consideration. This is especially important for pages on mobile devices, since people have less patience and are more likely to leave before they even get to see the content if it takes too long to load. Ideally, it should not exceed 3 seconds.
Quantity: This is the amount of content that a page has. It also has an influence and it’s best if it contains the maximum quantity possible, since Google gives this increasing importance. Long texts position better. Therefore, in addition to the quality of the texts, they must have a minimum of between 300 and 350 words to get the attention of the search engine.
Duplicate content: If your website or blog contains duplicate content, it can be penalized by Google. Try to always provide your own, original content (no copy-paste from other websites) and provide value for the user.
In addition to these simple tips, which will help you be found and favorably positioned by Google, we must take care with the quality of the content we publish, and also take other factors into account, such as external links.